Break Out Sessions
Sourcing Studies I: Learn the Sendouts Tools & Techniques to Search for Talent
Learn to quickly maneuver and source through your candidate information to give you an edge over your competition. Finding the right candidate for your job orders depends on A+ data entry, Sendouts Pro sourcing tools and your searching techniques. Leave this class with a clear understanding of search agents, categories, parsing and more.
Sourcing Studies II: Learn the Ins & Outs of Sendouts Integrated Sourcing Products
Discover Sendouts’ SourcePro™ and ParsePro™ sourcing tools, plus find out more on Sendouts’ exclusive partners: CareerBuilder, TalentHook, Broadlook, Sheila Greco and more. Learn to leverage your job orders and find the “right” candidates without leaving your Sendouts Pro application.
Q & A: The Un-Conference Way - Where You & Your Colleagues Ask the Questions AND Answer the Questions. - The New Hip Way to Learn!
This is a major shortcut for those who don’t have time to learn from experience. According to Wikipedia, an un-conference is where the content of the sessions is created and managed by the participants. Before and during the conference, attendees will be submitting questions regarding anything and everything relevant to recruiting. Throughout this break-out, a moderator will read the questions one by one, giving the attendees the opportunity to answer. Learning from each other’s experiences is the best way to gain knowledge.
How WebConnect™ Does the Homework for You: Learn the Advantages & the Logistics of WebConnect™
WebConnect™ is so easy you’d think you’re cheating. WebConnect™ links your Website job postings to major job boards to gain visibility every hour of the day! Automate your job postings, manage your applicants and utilize RSS feeds with a customized Web page.
The Science of Sendouts Reports: Reports Available & What They Reveal
Utilize your Sendouts reports to shed light on the progress of your job orders, candidates, activities and matches to measure productivity and revenue. Look at 10 standard reports, the drop down menu reports and the new and improved reporting features. Plus, discover unique features such as list views, filters and saving and dispersing reports.
Workflow Honor Roll: Utilizing the Workflow Will Keep You at the Top of Your Class
The right candidates will take you far, if they do not get lost in the mix. The workflow guards against distractions and ensures that no candidate is left behind. Learn to customize and configure your workflow to specifically meet your needs. Master all the details within the workflow feature; including mass emailing, advancing multiple records, match source tracking, assessment tests and more.
Networking 101: Leveraging the Power of the SendoutsXchange™ for Business Relationships & Revenue Streams
The SendoutsXchange™ is a large and trusted network of Sendouts users pursuing split-fee placements. This is your opportunity to meet face to face with other recruiters in your field who have candidates and job orders that match your needs. Come to this recruiting “Show and Tell” and discover how and why the Xchange works and how you can start profiting from your business relationships. Also, learn how to post candidates and job orders on the Xchange, make matches, create contracts and work with blinded and unblinded resumes and job orders.
Customization & Configuration: A Lesson on Adjusting Sendouts Pro to be a Perfect Match for Your Company
Once you have analyzed the needs of your company, learn how Sendouts Pro can be customized and configured to fit your unique work day. See what can be added and subtracted within each module of Sendouts Pro. Plus learn about divisions that you can create and what to do with those multiplying job orders and candidates. This crash course offers specifics on topics related to skills inventory management, blocking, group editing, outdated information and more!
Social Studies: Social Networking AND Creative Writing with Blogs
Increase your Internet footprint, knowledge and network by studying the basics of Social Networking on popular sites, along with the ins and outs of developing and maintaining an effective blog. Discover how the popular social networks work and sway those who have agreed to your invites to accept your positions! Anyone can have a blog, but only a select few are effective. There are rules of engagement and specific techniques to be known before venturing into this arena. We have the knowledge on this hot topic and we have to share it with you! This lecture will prepare you to enter the blogosphere.
The Cliff Notes of Marketing: Easy Marketing Tips For Today
With so many marketing texts and experts, it’s difficult to get through all the “blah, blah” philosophies and tactics. Learn proven and practical marketing methods, advertising tips and short-cuts, effective ad and job order writing and train to become unforgettable to your target audience.
The Chemistry of Company Culture: Learn How to Create a Culture with an ROI
Companies like Google have proven that an internal culture with a certain type of chemistry produces and maintains loyalty, creativity and long-term success. Many clients want to know what formula Sendouts uses to create such a savvy and sought after culture of its own. Hear from Jonathan Herrick, VP of Sales, to find out how to focus on important elements that you won’t find on the periodic table; such as authenticity, stories and compassion. This course may help you stabilize your team or it might cause the explosion that you have been looking for! Also, discover what to do with the physical environment of your office to boost enthusiasm, morale and employee energy!
Sendouts Application Fair: Find Out What Other Companies Have Done When They Applied Sendouts to Their Business
If Sendouts Fair awards were given out to the clients whose businesses were affected by Sendouts, these clients would be the “Blue Ribbon Winners”. Listen how your colleagues have used Sendouts to gain more business from companies and to get more candidates for their job orders. You can rest assured that these are real testimonials, NOT paid advertisements!
The Logistics of Strategy Mapping with the Balanced Scorecard
The Balanced Scorecard has been used by over 65% of businesses world-wide who recognize this strategy as the best way to keep their organization moving in the right direction. Learn what a strategy-focused organization looks like and find out the attraction to owners to become one. You will be taught how Strategy Maps and Scorecards work together enabling you to align and support key processes - and to translate strategy into operational objectives, measures, targets and initiatives. Translate your organization’s vision into a set of performance indicators distributed among four perspectives: Financial, Customer, Internal Business Processes and Learning and Growth. You will learn to monitor both current performance (finances, customer satisfaction and business process results) and your efforts to improve processes, motivate and educate employees and enhance information systems. This session is a 90-minute, invaluable, in-depth look at Kaplan and Norton’s Balanced Scorecard.
* 90 Minutes
Applied Science of Sales Automation
It is a science that must be applied. Sales Automation updates throughout 2008 will catch your interest if you want to spend more time in front of your clients and less time entering data. This course will cover best practices and features. Start effectively prospecting companies and gaining job orders after creating and assigning call lists, utilizing imports, tracking activities and mass emailing. Account managers will stack the desk with job orders after applying the science of this Sales Automation course.
Technical How Tos from Jeff’s Keynote*: Jeff Skrentny, CPC/CTS
In depth Breakout on 4 of the 9 Radical Lessons Learned from my Best Year Ever
This follow-up to Jeff’s Keynote “9 Lessons” will show you exactly how to have the technical know-how to make four of those lessons work for you Monday morning. You will learn details on how one single technique helped Jeff close his two biggest deals of 2007 (and 2006), and why his candidate presentations have delivered an incredible presentation-to-send out ratio. Jeff will share weekly and daily planning that is easy, effective and focused as well as sales pipeline management techniques.
* 90 Minutes
Lead Generation Tools that Get Results: Mark E. Berger, CPC
This class will explain the hands-on array of tools and services available to the recruiting industry that generate candidate leads for your open job orders.
- Why you want to use an automated tool for lead generation.
- Do you know the difference between a resume generator and a name generator?
- Do you know the difference between a names database and a name generator?
- What features are best at increasing productivity and candidate lead flow?
- What is the difference between a $350/year service and a $2500/year service?
- What kind of results can you expect for your money?
Mark will cover all these questions and more. Plus, you will learn about some of the most popular products in the business including AIRS SourcePoint, InfoGIST, Talenthook, ResumeFinder and ZoomInfo; including the features these products share and those that set them apart. Mark will talk about the costs per user for these services and what you might expect as a return on your investment. If time allows, Mark will take audience requests to go over some sourcing examples live!
*90 Minutes
Keynote: Get Noticed. Get Remembered. GET BUSINESS.: Scott Ginsberg, Author, Speaker
That’s approachability in action! And Scott “The Nametag Guy” Ginsberg will be sharing proven practices for sticking yourself out there AND getting them to come to you, both in person and online.
Keynote: Work Less - Earn More: Barb Bruno, CPC/CTS
Hard work does not guarantee success in our profession. It’s all about putting your efforts where you stand the greatest chance of results.
You will learn the following:
- How to put hours back into each day
- How to eliminate the “time wasters”
- How to reach the income goals you have set for 2008
- How to WORK LESS HOURS and EARN MORE
If you feel there are just not enough hours in the day, or any balance in your life…..this Keynote will be “life altering”….and you will earn more money!
Managing the Only Constant - CHANGE: Barb Bruno, CPC/CTS
There is only one constant in our life and that is CHANGE. As a Business owner, it is critical that you anticipate trends, changes in the economy and changes in the needs and attitudes of our clients, candidates and employees.
Barb will cover the following topics:
- Where and how to find your next top producer
- How to improve retention
- Systems that dramatically increase the value of your company
- Multiple sources of passive income sitting on your desk
- Strategies that will ensure a solid future for your business
- How to recession proof your company
If you are an owner - this session is a MUST ATTEND!
Empower Yourself: Barb Bruno, CPC/CTS
This break-out will remove you from your “COMFORT ZONE” and provide you with slight changes that will have dramatic results.
Attend this break-out if:
- You want to earn more money
- You want to put hours back into your day
- You want your voice mails returned
- You want to increase candidate flow
- You want to get past gatekeepers
Barb will share ideas that are simple to implement, but will provide you
with immediate results that will INCREASE YOUR INCOME - starting now.
Keynote: The 9 Radical Lessons Learned from my Best Year Ever - Jeff Skrentny, CTS/CPC
So why was it that after several years of being locked into a predictable annual billing range, in 2007 I finally broke out to bill at a significantly higher level? I billed almost 50% more than in 2006, and over 40% more than my best year ever in 1999. Was it just the economy? A mature niche? Harder work? More hours? Technology? Dumb luck?
No, not really. So what REALLY made the difference? A gutsy email from a junior recruiter.
Now that my year is over, his email at 10:39am on February 13th, 2007, is the number one reason I just had my best year ever. It taught me an incredible lesson. But it wasn’t the only lesson from 2007, there were 8 others.
Put together, these 9 RADICAL Lessons Learned from my Best Year Ever pushed me to a new level of success. They can do the same for you. What may be the biggest surprise to me is the more things change, the more things are the same as they have always been. What were the lessons of my break through year? Let’s explore my lessons learned together in this keynote followed by a more technical & detailed breakout session, and see how you can apply these lessons to your success in 2008 and beyond.
Take aways:
- What single technique helped me close my two biggest deals of the year…you aren’t doing this
- What lesson an owner in Houston taught me that gets every year off to a great start for me
- Recruits & referrals…the only kinds of candidates I placed in 2007
- The way my candidate presentations have propelled me to the best presentation to sendout ratio of my career
- Why voicemail & email helped me achieve this success…they kept me focused on MY priorities
- The shift in focus that empowered me to only take my market’s best business
- How even after 20 years, some of my most important success comes from what others taught me
Guidance Counseling on Industry Trends - What’s Hot and What’s Not
The recruiting industry is rapidly evolving, but this class will cover the Industry of Today and where it is headed. Babyboomers, Gen Y and technological advances are a few of the change agents that will be discussed. Analysis of what is happening around us now will prepare you for what is to come. A great way to finish your conference experience and graduate back into the real world!
What Your Clients Buy Isn’t What You SELL! - Jeff Skrentny, CTS/CPC
Do you even know what your prospects & clients want to buy from you, first, as a B2B vendor; second, as a provider of Search/Staffing & Recruiting Services? Jeff does because he asked. You might be surprised to learn what buyers of our services said were their top four concerns in deciding who to give their business too. Jeff was.
But before we discuss cold calling marketing and building brand image, we need to start with the most important group we sell too, our existing clients. Jeff has a test to prove to you that you don’t know your existing clients as well as you should, and addressing that deficiency should be mission critical ONE after participating in this session.
That addressed, how do you sell your services to prospects, and does your approach match what they tell us they want to buy? This session will be a top to bottom review of how we sell what we sell, how we get the attention of prospects, how we build brand image, and how we successfully turn prospects into clients…loyal clients that will stick with us through thick and thin. If you approach this business as I do, you know you are only as good as your last great new client…this session allow you to keep finding those new clients while keeping the great ones you already have on your desk.
Take aways:
- A worksheet to help you sell to buyers of our services in a manner which they want to buy
- One form you should complete before ANY COLD CALL
- Jeff’s sales process to turn Key Prospects into buyers at a higher rate than most recruiters
- Having fun while prospecting while getting the attention of your buyers in a memorable way



